Save My Bag enters the orbit of Bigfoot . A rescue operation for the Bergamo-based bag brand founded by Sedicisei srl , acquired by the group specialized in brands of accessories and footwear (including The Carrie and Emanuelle Vee ) with the aim of “relaunching and strategically repositioning it in the Italian and international fashion scene”, explains the note.
Bigfoot has a sales network that covers both traditional and digital retail, covering not only Italy but also Germany, Spain, Portugal, Greece, and Japan. Its brands are present in entry-level luxury multibrand stores, representing a total of approximately 500 brands.
Founded in Bergamo in 2013, Save My Bag immediately stood out for its original concept: lightweight, colorful, and versatile bags made from patented neoprene, a material that has become the core of the brand's identity. Save My Bag quickly achieved success, thanks to its blend of pop irony and accessibility, achieving a turnover of approximately €10 million. In recent years, however, the brand has experienced significant financial difficulty, resulting in a bankruptcy.
Bigfoot acquired Save My Bag “with the intent of starting a real evolution of the product and positioning,” freeing the brand from its core business of neoprene alone, which will continue to be present – the statement anticipates – but alongside the exploration of new materials, shapes, and styles.
Save My Bag's new chapter will begin with the Fall/Winter 2026-27 season: a relaunch project that will involve design, materials, distribution, and communication, both in Italy and international markets.
“We saw in Save My Bag a brand with strong DNA and still great potential,” he declares. Giancarlo Tafuro , marketing manager and chief commercial officer of Bigfoot, said: "Our move is intended to be a conscious rebirth: we believe in a new narrative, more mature and aligned with global trends, yet faithful to the playful and contemporary identity that has made the brand famous. With this acquisition, we complete the process of mixing and matching brands, strategically designed and built to serve all segments of the current market in which we operate."
The commercial strategy will also be revamped, focusing on key markets in Europe and Asia, and strengthening its presence in Italy. The new collections will be developed with a dedicated creative team and "in line with the current needs of the fashion market."
The brand rebranding will also include a new corporate image, packaging, storytelling, and distribution channels, as well as a relaunch event.