ABOUT US
Save My Bag was born in Bergamo from a simple yet revolutionary idea: to create a bag made of Poly-Fabric with Lycra (similar to neoprene but lighter) capable of accompanying everyday life with lightness, practicality, and a strong aesthetic. Since its inception, the brand has stood out for its fresh and contemporary approach to design, transforming a functional accessory into a recognizable style element, capable of combining aesthetics and performance. The use of innovative materials, combined with a keen attention to color, has immediately contributed to defining the DNA and success of Save My Bag.
The brand's iconic lines, ironic spirit, and ability to interpret trends with a personal touch have allowed Save My Bag to build a strong identity, capable of engaging with a broad and diverse audience, meeting the needs of a dynamic, contemporary woman seeking versatile, functional, and expressive products. Each collection is designed to simplify everyday life without sacrificing style, offering practical solutions that effortlessly adapt to different contexts and times of day.
Over the years, Save My Bag quickly established itself as an iconic brand in the accessories scene, becoming synonymous with a modern lifestyle. Its bags have become part of the daily lives of women of all ages, accompanying them through work and leisure. This adaptability, combined with an instantly recognizable design, has consolidated the brand's reputation and strengthened its position as a benchmark in the contemporary accessories segment.
At the end of 2025, Save My Bag was acquired by Bigfoot Srl, marking the beginning of a new strategic phase for the brand. Bigfoot's acquisition represents a key step in the company's growth, bringing with it a renewed vision, a solid structure, and a strong drive for innovation. The goal is to guide Save My Bag through a natural evolution, enhancing its legacy and historical identity while also projecting it into the future.
Research and development are central to this new era. The focus is on introducing new materials and optimizing iconic ones, with a constant focus on product quality and comfort—each model is ultra-durable. Design evolves in a more contemporary direction, maintaining a balance between functionality and aesthetics to meet the needs of an increasingly dynamic market.
Today, Save My Bag looks to the future with a clear and ambitious vision: to continue innovating while respecting its DNA, consolidate its Italian and international positioning, and offer collections that authentically interpret the contemporary lifestyle. A constantly evolving brand, versatility is the beating heart of its philosophy.
