A few months after its acquisition by the Bigfoot Srl group, which is celebrating its twentieth anniversary this year, Save My Bag is reporting extremely significant performance, especially in light of market turbulence, confirming the project's solidity and the strategic vision in redesigning the brand's business model after the loss of appeal under previous management, as reported by Giancarlo Tafuro – Marketing Manager and Chief Commercial Officer of Bigfoot Srl. In particular, the first FW26 sales campaign under the new ownership achieved an outstanding result, with over 200 new multibrands activated in the premium segment (30% international).
The result stems from the creation of a qualified distribution network selected according to criteria consistent with the brand's positioning and the new market vision.
Product evolution and marketing activities have been crucial, accelerating expansion through a strategy aimed at placement in premium retail contexts, both in Italy and abroad.
The key retail stores are located in major Italian and international cities, where the brand stands alongside historic fashion houses and high-profile brands. This positioning allows Save My Bag to lay solid foundations for its journey as a player in the top-tier segment.
In parallel, the brand continues its internationalization: in addition to Italy, the markets of Spain, Portugal, and Germany have been activated, with the goal of progressively expanding its international presence while maintaining a selective approach consistent with the brand's values.
For the Bigfoot group, 2026 marks an important milestone: twenty years of activity in the footwear and accessories sector. A journey built on expertise, relationships, and the ability to interpret market evolution, now translated into a dynamic and growing reality.
To celebrate the anniversary and outline the future, the group organized an event in Florence coinciding with Pitti, as a meeting point to strengthen dialogue with stakeholders, customers, and the press.
With these results and initiatives, the Company is charting its course of consolidation and growth in its target markets.